Who we are...
Founded in 1996, Evidence Based Marketing (EBM) is a specialist OTC business development agency.
EBM's founding partners Jeremy Kelly and Jason Kalik have over 20 years' previous experience working for major OTC healthcare corporations including L'Oreal, HMR, Novartis, Reckitt Benckiser Glaxo and Warner Lambert in senior Sales Marketing and Business Development roles.
Since founding the company, Kelly and Kalik have also gained over 30 years combined consulting experience in N America, MENA, S Africa, Turkey, CEE and EU with all major OTC corporations across all major categories.
Over this period they have created a truly unique & systematic global OTC Strategic Planning and Business Development service: Evidence Base (See "What we do" for more details)
Evidence Base is deployed both buy and sell side in:
Brand and company acquisition screening and valuation.
In and out Licensing