Evidence Based Decision Making For Consumer Healthcare

Who we are

Evidence Based Marketing (EBM) was founded in 1996 by partners Jeremy Kelly and Jason Kalik as a specialist Consumer Healthcare (CHC) consulting and advisory practice.

Before starting EBM, Kelly and Kalik had over 30 years' combined industry side experience in Sales, Marketing and Business Development, working in senior roles for several major CHC healthcare corporations including L'Oreal, HMR, Novartis, Reckitt Benckiser, GlaxoSmithKline, Pfizer and J&J.

Jeremy Kelly

Co-Founder & Director

Jason Kalik

Co-Founder & Director

Since founding EBM, they have consulted to over 50 multinational and local CHC companies worldwide, including N America, China, Latam, MENA, S Africa, Turkey, Russia, CEE and EU, across all major categories, including Analgesics, Dermatology, VMNS, Phytopharma, TCM, Cough Cold and Allergy, G.I. and Smoking Cessation.

Who we work with